Strategic Website Advisory and Optimisation
We help businesses unlock the hidden potential of their website to generate more profits, improve conversions, and optimise performance.
We identify the friction, missed opportunities, and structural weaknesses holding your website back, then implement focused improvements that increase conversions, strengthen positioning, and drive measurable growth.
Every recommendation is aligned to your commercial goals, not just surface-level design changes.
We turn websites into strategic growth engines.
Our mission is to unlock the true potential of every website. For this client, we optimised key user flows and messaging, delivering measurable increases in enquiries and engagement.
We help businesses realise the full impact of their online presence. Through strategic audits and targeted optimisation, this client achieved stronger engagement and measurable growth.
From underperforming to business-driving.
Design Meets Strategy
How we turn websites into growth-driving tools
From Third-Party Dependence to Revenue Control with WIX Studio Chat
Kalyana Luxury Villa in Gili Air faced high reliance on third-party booking platforms, which meant lost revenue, limited control over guest interactions, and fragmented data. We approached this challenge strategically, treating their website as a direct revenue-generating asset.
Using Wix Studio’s built-in chat, we implemented a multi-step conversion flow:
Real-time engagement: the chat proactively greets visitors and identifies their booking intent.
Guided booking journey: visitors are led step-by-step through room selection, availability, and personalised offers.
Data capture & follow-up : visitor information is seamlessly collected for follow-up and remarketing, creating an ongoing revenue pipeline.
From Manual Processes to Revenue Efficiency with Strategic Invoicing
Apex Consulting relied on scattered tools and manual workflows for proposals, invoicing, and payments, creating delays, inefficiencies, and a fragmented client experience. We transformed their website into a centralised, revenue-driving system, embedding an invoice feature into a secure, branded client portal.
Through strategic design, every proposal seamlessly converts into an invoice, clients receive automated reminders, and multi-phase projects are tracked with clarity. The intuitive interface ensures payments are frictionless, professional, and fast, while giving the agency full visibility and control over revenue flow.
Result:
60% reduction in administrative workload
40% faster payment cycles
Improved client experience with a smooth, professional onboarding and billing system
Strategically Optimising SEO Using AI Recommendations
Elevate Wellness Clinics had a well-designed website but struggled to reach the right audience. Traffic was growing, yet high-intent visitors were hard to capture, and much of their potential revenue remained untapped.
We treated the website as a strategic growth engine, integrating AI-driven recommendations to guide content optimisation, keyword targeting, and site structure. By combining human strategy with AI insights, we refined every page to improve visibility, relevance, and user experience.
Results:
Organic traffic increased by 70% within 6 months
Featured snippets achieved for multiple high-value search terms
High-quality leads grew, resulting in a 40% increase in appointment bookings
We were getting traffic, but not enough real enquiries.
Hening Studio analysed our conversion data to pinpoint exactly where users were dropping off. They restructured key pages, clarified our value proposition above the fold, rebuilt the enquiry flow to remove friction, and implemented proper tracking to measure results. The outcome was a clear increase in qualified enquiries, and a website that now operates as a performance-driven acquisition system.